Thursday, November 16, 2006

Plan B Emergency Contraception to Hit Pharmacy Shelves this month!

For Immediate Release from
Contact: Christina Tenuta
November 8, 2006

New York, NY--For the first time ever, emergency contraception, also known as “the morning after pill” will be available for purchase without a prescription for women and men 18 years of age and older. On November 1, 2006, Barr Laboratories began shipping its over the counter Plan B emergency contraceptive product to the nation’s pharmacies. It is expected to be on the shelves by mid-November. Women under 18 will still need a prescription from their doctor.

“A major barrier to EC access has just been lifted. Women will now be able to get this safe and effective method of pregnancy prevention when they need it, at the pharmacy” said Christina Tenuta, coordinator of the Back Up Your Birth Control campaign, a 5-year old advocacy initiative that includes more than 100 organizations working to educate women and men across the country about the safety and effectiveness of emergency contraception. “The sooner EC is taken, the better it works. With EC now readily available, it will be more effective at helping women reduce their risk of an unintended pregnancy. We are optimistic that improved access to this important back-up birth control method will have a significant positive impact on the health and well-being of women and their families,” Tenuta continued.

Emergency contraception is an FDA approved method of contraception. It is a safe and effective birth control method that can significantly reduce the risk of unintended pregnancy if taken within the first 72 hours of unprotected sex. The sooner it is taken, the more effective it is.